27 May 2024
Bottling Success — Shift Toward Locally Produced Drinks in Saudi Arabia
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Consumers in Saudi Arabia are moving away from traditional staple soda drinks toward locally produced, high-quality alternatives, says CEO of Kinza Drinks Bandar Okrin.
At the second Saudi Food Show, Okrin told Arab News: “As more people continue to embrace these alternatives, the beverage industry in Saudi Arabia is experiencing a renaissance, with innovation and quality at the forefront.”
The event features more than 1,000 exhibitors from 97 countries, making it a truly international showcase of food and beverage products and services. Held at the Riyadh Front Exhibition & Conference Center, the three-day event ends on May 23.
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