Insight – Austrade ‘lounge’ helps bring in F&B orders at Gulfood 2023
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The world’s largest food and beverage (F&B) trade show – Gulfood – took place in Dubai, UAE from 19–23rd February. It brought together over 5,000 leading F&B companies. Over 120 Australian companies took part.
Follow-on orders indicate growing prospects for Australian food producers in the Gulf region. One upcoming opportunity to showcase Australian produce is the Saudi Food Show. This takes place in Riyadh, Saudi Arabia, from 20–22 June.
Austrade will host an Australia Lounge at the Saudi Food Show, in partnership with Australian state and industry associations. Our ‘Australia Lounge’ at the Saudi Food Show will give exporters an opportunity to connect them with existing partners, buyers and decision makers who attend the show.
Participation options for Australian companies
Australian companies have participated at Gulfood since its inception in 1987. This year saw 123 Australian companies take part. Sectors included meat, dairy, horticulture and packaged goods.
Participation took multiple forms: via the Austrade-run ‘Australia Lounge’; on state and industry pavilions; and as independent exhibitors.
Agrifood attendees included the Almond Board of Australia, AUSVEG, Australian Food and Pharmaceutical Industries, Avocados Australia, Global Victoria, the Government of Western Australia, GrainCorp, Hunt and Brew, Investment New South Wales, Meat & Livestock Australia, Mission Foods and Pepe Saya.
The Australia LoungeThe Australia Lounge served as a hub for 16 Austrade ‘meet-the-buyer’ programs. This will be recreated for the Saudi Food Show in June.
In Dubai, Austrade designated just over 100 companies as 'friends of the lounge'. This enabled companies to use the Austrade space to host meetings, participate in exclusive B2B sessions, and showcase their products to potential customers and partners.
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